A loft is a very handy kind of space, with practically no restrictions attached. Typically, these spaces are free of furniture, so you can bring your own and set it out as you please. As a rule, lofts have high ceilings which measure at least 4 metres. Many of these venues are located in industrial zones, on the premises of former factories and warehouses. This should mean that you are free to play loud music and dance.
The venue for a video shoot is chosen according to the subject matter, as well as practical considerations. Spacious lofts with high ceilings allow you to transform the interior into whatever setting you please.